Our Story
Alexander Windsor Jewellers
Established in 2013, Alexander Windsor Jewellers is a trusted boutique specialising in luxury Swiss timepieces, exquisite jewellery, and expert horological services. Based in the heart of Dorking, Surrey, we serve collectors and enthusiasts across the United Kingdom.
Based in Dorking, Surrey
From our boutique at 7 South Street in the picturesque town of Dorking, we have built a reputation founded on expertise, integrity, and an unwavering commitment to quality.
Our founder's passion for fine horology drives everything we do — from the meticulous selection of every timepiece in our collection to the personal service we extend to each client who walks through our door.
Whether you're acquiring your first luxury watch, adding to a distinguished collection, or seeking expert repair and servicing, we bring the same dedication and attention to detail to every interaction.
Our Values
Authenticity & Trust
Every piece is thoroughly inspected and authenticated. We guarantee the provenance and quality of each item we sell.
Personal Service
We believe in building lasting relationships. Our boutique experience is personal, unhurried, and tailored to your needs.
Expert Knowledge
Years of experience in luxury watches and jewellery means you benefit from genuine expertise and informed guidance.
Our Expertise
Luxury Swiss Watches
Specialising in pre-owned Rolex and other prestigious Swiss brands, each carefully selected and certified.
Fine Jewellery
A curated selection of exquisite jewellery pieces, from classic designs to contemporary statements.
Repairs & Servicing
Professional watch and jewellery repair by skilled craftspeople, restoring your treasured pieces to perfection.
Visit Our Surrey Boutique
We welcome you to experience the Alexander Windsor difference in person. Book an appointment or simply drop in during opening hours.
Book an Appointment